B2B companies need SEO to drive revenue. Organic search generates 44.6% of revenue in B2B industries and delivers an average ROI of 702%, with businesses breaking even in just 7 months. Unlike paid ads, SEO builds long-term momentum and is critical for visibility in today's AI-driven search landscape.
This guide highlights the best SEO agencies for B2B, selected for their focus on measurable results like SQLs, MRR, and revenue growth - not vanity metrics. These agencies excel in modern practices such as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), ensuring your brand stays visible in tools like ChatGPT and Perplexity.
Top B2B SEO Agencies:
- Roketto: Revenue-focused strategies for B2B SaaS and tech.
- Skale: SQL and MRR-driven results, agile 3-month sprints.
- Straight North: Lead validation and ROI-focused campaigns.
- Directive: Combines SEO with RevOps for pipeline growth.
- Omniscient Digital: Data-driven SEO for B2B SaaS and enterprise.
- RevenueZen: Tailored campaigns with GEO for AI-driven search.
- First Page Sage: Thought Leadership SEO for high-value B2B.
- Siege Media: Content-first SEO with advanced tools like DataFlywheel.
Each agency offers unique strengths, pricing models, and specialized expertise. Results typically take 6–12 months, but the payoff is substantial - organic SEO delivers lower costs per lead and higher ROI compared to paid channels.
Quick Comparison:
| Agency | Focus Areas | Minimum Monthly Retainer | Key Metrics |
|---|---|---|---|
| Roketto | B2B SaaS, revenue growth | $5,000+ | Pipeline and revenue |
| Skale | SQLs, MRR for SaaS/tech | $5,000+ | SQLs, MRR, CAC payback |
| Straight North | Mid-market lead generation | $1,000+ | Qualified leads, revenue |
| Directive | SaaS, RevOps integration | $5,000+ | ARR, SQLs, pipeline growth |
| Omniscient Digital | B2B SaaS and enterprise | $10,000+ | Revenue, lead generation |
| RevenueZen | GEO, inbound leads | $5,000+ | MQLs, SQLs, pipeline revenue |
| First Page Sage | Thought Leadership for B2B | Mid-to-high tier | ROI, lead generation |
| Siege Media | Content-driven SEO | $8,000–$25,000+ | Traffic value, authority building |
Choose an agency that aligns with your business goals to maximize your SEO investment in 2026's AI-driven marketplace.
Top 8 B2B SEO Agencies Comparison: Pricing, Focus Areas, and Key Metrics
1. Roketto
Track Record of ROI Results
Roketto connects SEO strategies directly to revenue growth. For instance, one of their B2B clients saw their year-over-year revenue double thanks to Roketto’s blend of SEO marketing services and inbound marketing. Another client experienced a 150% jump in qualified leads within just six months of collaboration. CEO and Co-Founder Ulf Lonegren emphasizes this results-driven approach:
"Every campaign we run ties back to pipeline and revenue, not just rankings."
Clients commit to a $5,000 monthly retainer, along with a $2,500 onboarding fee, reflecting their focus on measurable outcomes.
This focus on ROI underscores Roketto’s expertise in driving success for B2B businesses.
B2B Experience
With more than 15 years of digital marketing experience, Roketto has carved out a niche in B2B SaaS and technology sectors. They understand the intricate buying cycles in B2B, where decisions often involve multiple stakeholders and extended timelines. Their strategies are tailored to address specific audiences - CFOs for ROI, IT leads for system compatibility, and end-users for usability.
This targeted approach ensures their campaigns resonate with the right decision-makers.
Case Studies Showing Traffic and Lead Growth
Roketto’s emphasis on revenue-focused strategies has consistently delivered impressive results. For example, they increased Ringy’s organic traffic by 150 times and helped Newbook establish a strong foothold in the U.S. market. Jordan Bondar, GM & Owner of Bondars Furniture, praised their impact:
"Roketto's efforts have yielded results in the realms of site traffic, SEO, and email sign-ups. The team is responsive, professional, and adapt their contributions to fit present needs."
Approach to 2026 SEO Practices
Roketto prioritizes timeless SEO principles, aligning their strategies with E-E-A-T to build enduring domain authority in an AI-driven search landscape. SEO Content Specialist Garreth Aspeling explains their focus:
"In B2B, relevance trumps volume, targeting content that reaches influential, intent-driven buyers."
sbb-itb-5be333f
2. Skale
Track Record of ROI Results
Skale focuses on what really matters: Sales Qualified Leads (SQLs), pipeline growth, and Monthly Recurring Revenue (MRR). Forget vanity metrics - Skale’s approach is all about delivering measurable revenue results. Their proprietary SEO Revenue Engine framework is designed to achieve a profitable customer acquisition cost (CAC) payback in under 12 months.
The numbers speak for themselves. Rezi experienced an 86% revenue boost and a 2.4× increase in signups over 18 months. Holded saw a 279% revenue increase, driven by high-intent keyword targeting, alongside a staggering 1,370% jump in organic signups and a 1,650% rise in paid subscriptions. Meanwhile, Happy Scribe scaled from 2,700 to 70,000 monthly signups while slashing their cost per signup from $7.15 to just $0.08.
These outcomes highlight Skale's ability to deliver results that directly impact a company’s bottom line, cementing their reputation as specialists in revenue-driven SEO for B2B businesses.
B2B Experience
Skale exclusively serves B2B SaaS and tech brands, leveraging a team of experts with real-world experience at leading SaaS companies. Padraig O'Connor, Growth Manager at Wealthsimple, summed it up perfectly:
"Skale is different to most agencies because they're actually SEO experts and have worked in-house at other SaaS & tech brands."
Their strategies are executed in 3-month agile sprints, allowing for rapid adjustments and measurable progress toward key business goals.
Case Studies Showing Traffic and Lead Growth
Skale’s results are backed by impressive case studies. For example:
- Maze increased monthly organic signups by 283% in just six months, thanks to targeted content clusters and over 200 high-quality backlinks.
- Piktochart achieved an 860% boost in signups and now ranks #2 for "presentation maker", even surpassing Canva.
Bożena Pieniazek, VP of Marketing at Maze, praised their work:
"Skale are SEO experts that are reliable and easy to work with, and most importantly deliver great work!"
Additionally, Attest recorded an 8.5× year-over-year increase in organic product signups by focusing on high-intent keywords and refining technical SEO.
Approach to 2026 SEO Practices
Skale is positioning itself as an AI search–first agency, optimizing for visibility across platforms like Google AI Overviews, ChatGPT, and Perplexity. Their strategy? Crafting content that stands out for its structure, authority, and context - key elements for being cited by large language models.
They also track unlinked brand mentions, treating them as vital authority signals in AI-generated search results. Using a mathematical modeling framework, Skale reverse-engineers SEO strategies to prioritize actions based on impact, effort, and speed, ensuring every move aligns with revenue goals.
Instead of relying on generalists, Skale assigns senior-level specialists to each campaign, guaranteeing that every initiative directly supports measurable business outcomes.
3. Straight North
Track Record of ROI Results
Straight North has been delivering measurable, ROI-focused SEO results since 1997. Their approach prioritizes qualified conversions, tracking every form submission and phone call to ensure they translate into meaningful leads and revenue-based KPIs.
For instance, Modern Bathroom saw a 542% increase in organic traffic and a 550% rise in sales after Straight North optimized its SEO strategy. In the automotive sector, one client experienced a 160% jump in organic leads, while a SaaS company reported a 271% year-over-year increase in leads through a tailored SEO and content plan.
Elizabeth Cahail, Head of Digital Marketing at Donnelley Financial Solutions, praised their effectiveness:
"Straight North goes beyond being a great agency partner. The Straight North team is a group of talented, professional revenue drivers. Having worked with Straight North to promote two mid-cap companies and two enterprise level firms, I have seen them set up programs and drive real SEM, SEO, PPC results from the ground up, time and time again."
These results highlight Straight North's dedication to turning traffic into tangible revenue.
B2B Experience
Straight North excels in lead generation for mid-market and enterprise-level B2B companies, with a focus on industries like manufacturing, technology, and professional services. Their Lead Validation Platform is a standout feature, manually reviewing every form submission and call to separate real prospects from spam.
For example, Straight North partnered with Bernina of America from October 2023 to December 2024 to run direct mail and digital asset campaigns. The results? A 20% increase in consumer sales and an 11% boost in dealer participation. Clients consistently rate Straight North 5/5 for their reliable lead generation and detailed reporting.
This expertise allows them to craft strategies that adapt to the demands of today’s AI-driven marketing world.
Approach to 2026 SEO Practices
As search evolves with AI, Straight North has integrated Generative Engine Optimization (GEO) into its strategies. This ensures their content is structured for better visibility on AI-powered platforms.
Their GoNorth! Reporting Dashboard, powered by Skai's AI, provides real-time campaign optimization while maintaining human oversight. This blend of automation and expert input enables precise adjustments in bid management and budget allocation. By focusing on buyer intent keywords and technical SEO fundamentals, Straight North ensures their strategies deliver long-term ROI.
4. Directive
Track Record of ROI Results
Directive has spent 12 years refining its "Customer Generation" methodology, which prioritizes meaningful outcomes like pipeline growth, closed deals, and efficient customer acquisition costs (CAC) over superficial metrics like traffic or rankings. By combining SEO with RevOps and CRM data, they deliver executive-level reporting that connects organic search efforts directly to revenue.
Their results speak volumes. Across their clients, they've driven a 450% increase in closed deals and boosted Page One keyword rankings by 229%. For example, one enterprise SaaS client generating over $100M in annual recurring revenue saw SQLs jump by 144%, creating $7.5M in additional pipeline within just six months. Similarly, Amanda Morgan, Marketing Director at Vyond, reported a 46% increase in organic conversions in just one quarter.
These outcomes highlight Directive's ability to deliver measurable success for B2B clients.
B2B Experience
Directive's track record is built on helping over 250 B2B companies generate more than $1B in total revenue, with a focus on high-growth industries like SaaS, cybersecurity, and fintech. They specialize in leveraging high-intent keywords tailored to enterprise-level sales cycles, typically working with mid-market to enterprise tech brands that have $10M+ in annual recurring revenue.
Their 65% client retention rate, with a significant portion of revenue coming from repeat customers, reflects their long-term impact. By aligning content strategies with the B2B buyer journey, they address the complexities of multi-stakeholder decision-making - a hallmark of enterprise sales.
Case Studies Showing Traffic and Lead Growth
Directive's ability to deliver results shines through in their client case studies.
For example, in early 2022, Inscribe, a fraud detection platform, partnered with Directive to expand their organic reach. SEO Account Strategist Nate Ramirez led a content-first strategy, focusing on keywords like "Fraud Detection" and "Document Collection." By Q2 2022, Inscribe saw a 32% rise in organic traffic, a 237% boost in keyword rankings, and a 16-point increase in Domain Authority, resulting in a 50% lift in just one quarter.
"The confident leap into content was more than worth the investment, as Directive was able to massively increase Inscribe's Organic Keyword Rankings and Domain Authority over industry averages." - Nate Ramirez, SEO Account Strategist, Directive
Another success story is AxisCare, a home care software provider. Through a combination of SEO and Generative Engine Optimization (GEO), Directive helped them achieve 70% traffic growth and a 200% increase in demo sign-ups, driving SQLs from AI-driven search results. Likewise, SentinelOne saw a 128% growth in organic users when comparing Q3 and Q4 year-over-year performance, as noted by Sarah Vanier, Sr. Director of Americas Marketing.
These examples demonstrate how Directive aligns SEO strategies with revenue goals, delivering tangible results in evolving markets.
Approach to 2026 SEO Practices
Directive is staying ahead of the curve by fully embracing Generative Engine Optimization (GEO) to adapt to the rise of AI-driven search results. Their proprietary AI platform, Stratos, automates technical SEO tasks, enabling their strategists to focus on creating high-impact, intent-driven content.
Using their DiscoverabilityOS™ system, they pinpoint where B2B buyers research vendors and prioritize which pages should build authority first. They also utilize the ICE+R Scoring Framework, which evaluates initiatives based on impact, confidence, effort, and risk, ensuring SEO efforts align with pipeline growth and brand safety. With zero-click searches for news-related queries climbing from 56% to nearly 69% by May 2025, Directive optimizes key pages with concise, executive-style summaries (3–5 sentences) to secure visibility within AI-generated search results.
This forward-thinking approach positions Directive as a leader in adapting SEO strategies for the evolving digital landscape.
5. Omniscient Digital
Track Record of ROI Results
Omniscient Digital takes a "revenue over rankings" approach to SEO, focusing on measurable outcomes like pipeline growth, conversions, and revenue rather than vanity metrics. Their advanced strategies leverage SEO marketing tools and BI dashboards that combine web analytics, CRM, and product data, providing a complete picture of SEO's impact on sales .
Their results speak volumes. For instance, Smartling, a translation software company, saw $3.7 million in qualified pipeline from organic search, achieving a 12.8x ROI on their SEO investment . SpotDraft, a contract management platform, generated $2.94 million in pipeline, with organic search leads increasing by 1,543% . Meanwhile, Jasper, an AI writing platform, experienced an 810% boost in organic sessions and a 400x surge in product signups, resulting in over $4 million in annual recurring revenue through their blog .
"We've published over 100 articles which has also directly led to new business. We've created over $4M in annual recurring revenue through our blog." - Austin Distel, Senior Director of Marketing, Jasper
B2B Experience
Omniscient Digital was founded by former marketers from HubSpot, Shopify, and Workato, bringing a wealth of experience to the table. They specialize in working with ambitious B2B software, SaaS, FinTech, and enterprise brands, counting heavyweights like SAP, Adobe, Loom (Atlassian), and Asana among their clients .
Their strategies include the "Barbell Strategy", which balances proven SEO methods with bold, experimental content initiatives. They also employ the "OmniscientX" framework, which focuses on the 20% of actions that yield 80% of results. This prioritization ensures clients concentrate on revenue-driving activities rather than getting stuck in endless technical audits. Their full-service engagements start at $10,000 per month .
Case Studies Showing Traffic and Lead Growth
Omniscient Digital's success is evident in their case studies. From February 2021 to January 2024, Smartling saw a 31,250% increase in blog conversions and a 130x boost in sitewide conversions by targeting high-intent business keywords instead of broad consumer terms.
"Our team really leaned on Omniscient to help drive the direction and strategy of our organic search program. Their expertise, organization, and proactive approach allowed us to show value and scale up." - Katie Festa, Senior Manager, Digital Marketing, Smartling
SpotDraft partnered with Omniscient to tackle fierce competition, focusing on strategic link building. This effort raised their Domain Rating from 39 to 65, resulting in a 1,192% increase in page one rankings and a 241% boost in organic traffic.
Order.co turned to Omniscient in late 2021 to revamp its content strategy. After auditing over 100 posts and implementing a product-focused roadmap, the company saw organic blog sessions grow by 2,117% and blog conversions increase 39x. By the end of 2023, MQLs had tripled, and a single closed deal more than covered the agency's fees .
These examples highlight Omniscient Digital’s ability to drive real results, setting the stage for their forward-thinking SEO strategies in 2026.
Approach to 2026 SEO Practices
Omniscient Digital is at the forefront of Generative Engine Optimization (GEO), optimizing for AI-driven search tools like ChatGPT and Perplexity . For Convert, they achieved an 81% boost in LLM visibility and a 140% increase in AI citations, showcasing their ability to adapt to the evolving ways B2B buyers research vendors through AI platforms.
Their approach to programmatic SEO focuses on creating scalable pages that directly address user needs and product applications, rather than relying on outdated directory-style methods. They also prioritize content pruning, auditing and updating existing content to enhance domain authority instead of just churning out new material. This proactive method positions them as a key partner for B2B brands navigating the shift from traditional search engines to AI-powered tools.
6. RevenueZen
Track Record of ROI Results
RevenueZen stands out by tying its SEO strategies directly to measurable revenue outcomes. On average, their clients see a 384% boost in organic traffic.
For example, Pritchard Industries generated $2.2 million in pipeline revenue within just six months, transforming from zero to over 10 qualified leads weekly and closing four major deals. This success came under the guidance of Daniel Hiza, AVP of Marketing & QA. Another client, a financial compliance SaaS platform, achieved $3.8 million in pipeline revenue through organic search in just 12 months. Blueback Global earned 6.4× its SEO investment in six months, while Carevoyance recorded an 830% rise in qualified leads over a year.
"My business has grown 5x since first engaging with RevenueZen. Just 1 of those clients makes up for my investment." - Corey Schwitz, Founder, Skydog Ops
B2B Experience
RevenueZen focuses exclusively on B2B SaaS and professional services, having worked with over 300 clients in these fields. Their portfolio includes companies like Expensify, Incfile, and StockIQ, showcasing their ability to support businesses at various stages of growth.
Their "Right to Own" framework evaluates factors like business model, domain authority, and brand strength to pinpoint the most promising keyword opportunities. This ensures resources are directed toward achievable goals rather than wasted on overly competitive terms. Their B2B SEO campaigns typically cost between $6,500 and $9,000 per month, with SaaS-specific plans starting at $5,000 per month.
Case Studies Showing Traffic and Lead Growth
RevenueZen’s results speak for themselves. Incfile, for instance, partnered with the agency for a multi-year engagement led by Chief Growth Officer Ken Marshall. The effort included state-specific LLC guides and technical SEO improvements, leading to a 400% traffic increase in the first year and a staggering 3,000% increase by year six. Organic search revenue also grew by 800% during this period.
Inside Sales Solutions experienced similar success with a six-month B2B SEO campaign. The initiative, overseen by SVP of Global Sales Seth Kinney, delivered 46 qualified opportunities, $176,000 in organic search–sourced revenue, and an 88% improvement in top-10 keyword rankings.
"Starting from scratch we went from zero to 10+ qualified leads per week and have closed 4 deals to date far exceeding the cost of the program." - Daniel Hiza, AVP of Marketing & QA, Pritchard Industries
LeadsRx benefited from RevenueZen’s "Right to Own" keyword analysis and aggressive content strategies, achieving a 170% rise in organic new users and a 35% boost in Page 1 rankings within seven months. These improvements contributed to the company’s eventual acquisition. Similarly, StockIQ saw a 500% increase in SEO-driven leads in just seven months.
Approach to 2026 SEO Practices
RevenueZen has adapted to the evolving SEO landscape by embracing Generative Engine Optimization (GEO). This strategy focuses on increasing visibility within AI-driven search tools like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. By early 2026, 40% of Google search results included AI-generated summaries, and 60% of searches resulted in "zero clicks", where users found answers directly without visiting a website.
To tackle this shift, RevenueZen prioritizes content created by subject matter experts (SMEs). They conduct expert interviews to produce authoritative content that AI models are likely to cite. Additionally, they’ve implemented technical measures like structured data, llms.txt protocols, and content formatting designed for easy parsing by large language models.
"If your SEO strategy still hinges on ranking blue links, you're cooked... Visibility in generative answers is the new page one." - Ken Marshall, Chief Growth Officer, RevenueZen
Expensify demonstrated the success of this approach, achieving a 50% increase in organic product signups and a 260% surge in monthly organic traffic within six months between 2025 and 2026. RevenueZen’s five-step "RZ System" integrates CRM data to monitor metrics like MQL-to-SQL conversion rates and deal velocity, ensuring every SEO effort contributes to revenue growth.
7. First Page Sage
Proven ROI for B2B Clients
First Page Sage focuses on delivering Marketing Qualified Leads (MQLs) and driving revenue, rather than chasing short-term traffic spikes, often by leveraging B2B SEO tools for lead generation. Their track record speaks volumes: B2B SaaS clients report an average ROI of 702% over three years. One standout example is their work with iGPS, a manufacturing client, which generated 230 leads valued at approximately $15 million over two years. In another instance, a three-year campaign (2021–2024) for an industrial engineering and construction firm nearly doubled the client’s total investment in closed revenue.
These results highlight their expertise in creating long-term value for B2B companies.
Expertise in B2B Industries
First Page Sage exclusively serves B2B clients and has earned the distinction of being ranked the #1 U.S. agency, maintaining a flawless 5.0/5.0 rating. Their client roster includes industry leaders like Salesforce, Logitech, US Bank, Cadence Design Systems, and Swagelok. With a team of 100–250 specialists who average 4.3–5.1 years of tenure, they bring consistent service and deep institutional knowledge to every project.
The agency is well-versed in handling complex industries such as SaaS, manufacturing, fintech, medtech, and healthcare. They employ a distinctive "Thought Leadership SEO" strategy, producing around 80 expert-level content pieces annually for each client. To ensure technical accuracy, they enlist subject matter experts, like electronics engineers for tech clients.
Success Stories: Driving Traffic and Leads
First Page Sage’s campaigns consistently deliver measurable results. For example, their partnership with Cadence Design Systems, an enterprise electronics design automation software provider, began in 2021. By involving electronics engineers to craft technical content tailored to design engineers, Cadence saw a 934% increase in keyword rankings within a year. Their cost-per-conversion dropped to just $0.56, leading to record-breaking free trial requests and over 100,000 monthly organic sessions.
"What sets FPS apart from other SEO firms is the focus on thought leadership and their use of real engineers to compose content. Their content allowed us to rank for our most valuable keywords in a way that also positioned us as the industry thought leader." - Darin ten Bruggencate, Product Marketing Director, Cadence Design Systems
Another success story is iGPS, a B2B plastic pallet supplier. Over two years, First Page Sage revamped their website using a "Hub & Spoke" content model. This included 12 strategic landing pages supported by 20+ niche blog posts targeting decision-makers at different funnel stages. The campaign brought in 87,936 new users, achieved 368 first-page keyword rankings, and improved the visitor-to-lead conversion rate by 484%, jumping from 0.04% to 0.22%.
These case studies underline the agency’s ability to deliver both traffic and tangible business growth.
Forward-Thinking SEO for 2026
Adapting to evolving SEO trends, First Page Sage has embraced Generative Engine Optimization (GEO) for AI platforms like ChatGPT and Claude, alongside traditional Google search results. By early 2026, they introduced a proprietary AI Visibility Score, achieving an impressive 94%, which quantifies how often their clients appear in AI-generated answers. Their "Lead-First GEO" strategy ensures that AI recommendations translate into actionable B2B conversions, rather than just citations. Additionally, they’ve optimized their technical processes to align with citation requirements for large language models.
The agency also offers flexibility with no long-term contracts. However, some clients note that their results can take time to materialize, given the agency’s careful planning and attention to detail. This deliberate approach reflects their commitment to delivering sustainable and measurable ROI over time.
8. Siege Media
Track Record of ROI Results
Siege Media has a proven track record, generating over $148.6 million in annual client traffic value through more than 17,000 high-impact content pieces. These efforts drive approximately $7.4 million in monthly traffic value. Their success lies in their "Content SEO" approach, which blends search data with creative content development to fuel organic growth for B2B SaaS and fintech brands.
The agency employs proprietary tools like DataFlywheel and BlueprintIQ to maximize performance and focus on high-impact keywords. This data-driven strategy aligns with the fact that 70% of B2B marketers view SEO as more effective than PPC for driving sales.
B2B Experience
Siege Media’s expertise in B2B industries is reflected in its impressive client portfolio, which includes major names like Zapier, Zoom, Figma, HubSpot, Zendesk, Asana, and QuickBooks. Their technical SEO and development work earned them the title of "Webflow Enterprise Agency of the Year". With a team averaging over 7 years of experience, Siege ensures senior-level SEOs manage critical B2B accounts.
"Month over month, we continue to see record-breaking traffic growth. Siege Media are creatives at heart. They're passionate about the work they're doing, and they deliver measurable results."
- Reuben Yonatan, Founder, GetVoIP
Case Studies Showing Traffic and Lead Growth
Siege Media's results speak for themselves. For Zapier, they delivered an 852% increase in organic traffic, generating $7.2 million in blog traffic value, with 126 content pieces ranking in the Top 10. Figma saw an astounding 2,065% increase in organic traffic value, while HubSpot achieved 504 Page One ranking keywords within a year.
For Zendesk, Siege Media boosted organic traffic by 94%, adding $731,924 in traffic value and securing over 10,675 links. In another project, a project management SaaS company experienced a 657% increase in organic blog traffic and a $618,047 rise in traffic value after scaling their content efforts to over 20 premium posts per month.
"Siege Media's attention to detail, communication, and execution has given us the results we wanted to see in a short amount of time. From the quality of design to UX improvements, we know their efforts will have an effect on our site long-term."
- Client Representative, Head of Content, Project Management SaaS
Approach to 2026 SEO Practices
Looking ahead, Siege Media continues to refine its strategies to align with the AI-driven future of search. In 2026, they introduced Generative Engine Optimization (GEO) to optimize content for both traditional search engines and AI platforms like ChatGPT, Gemini, Claude, and Perplexity. Recognizing that traditional click-through metrics are no longer the sole measure of success, they now focus on brand visibility and "mentions" within AI-driven search experiences.
In 2025, they launched BlueprintIQ, a tool designed for AI-enhanced predictive content strategies. This platform enables them to deliver data-backed content updates at scale using tools like SurferSEO, ensuring their clients remain competitive in an ever-evolving digital landscape.
9 Best B2B SEO Strategies for 2026 (that drive pipeline)
Agency Comparison Table
Choosing the right B2B SEO agency depends on your budget, industry focus, and the ROI metrics that align with your revenue goals. The agencies in this guide offer a variety of pricing structures, project size requirements, and areas of expertise, making it easier to find a match for your specific needs.
For example, Straight North is a more accessible option with a minimum project size starting at just $1,000. On the other hand, enterprise-focused agencies like Omniscient Digital and Siege Media cater to businesses with bigger budgets, requiring monthly retainers starting at $8,000 to $10,000. Pricing models range from fixed subscription plans to custom retainers tailored for enterprise clients.
To help simplify your decision-making process, the table below provides a quick comparison of key metrics across agencies. This snapshot complements the detailed profiles by offering an at-a-glance view of each agency's strengths and focus areas.
| Agency | Primary ROI Metrics | Minimum Project Size | Monthly Retainer Range | Key Focus Area |
|---|---|---|---|---|
| Roketto | Varies | Varies | Varies | Varies |
| Skale | SQLs, MRR, Revenue | $5,000+ | $5,000+ | B2B SaaS & Tech |
| Straight North | Revenue-based KPIs, Qualified leads | $1,000+ | $1,000–$10,000+ | Mid-market & Enterprise |
| Directive | ARR, Customer acquisition | $5,000+ | $5,000+ (Startup package) | B2B SaaS & Tech |
| Omniscient Digital | Revenue, form submissions, lead generation | Varies | $10,000+ | Growth-stage B2B |
| RevenueZen | Inbound leads, qualified leads | $5,000+ | $5,000+ | B2B Services & SaaS |
| First Page Sage | Lead generation, ROI | Varies | Mid-to-high tier ($) | High-value B2B (SaaS, Medtech) |
| Siege Media | Authority building, referral traffic | $5,000+ | $8,000–$25,000+ | Content & Digital PR |
Each agency brings a unique approach to solving B2B SEO challenges. For example, Siege Media and First Page Sage excel in creating high-end content and building authority, while Directive and Skale emphasize technical SEO and driving pipeline revenue. If you're looking for a data-driven approach, Straight North offers a proprietary lead validation system to track and qualify leads from the first click to sales qualification.
Results in B2B SEO often take 6 to 12 months to materialize, but the potential payoff is substantial. In fact, the average ROI in B2B SaaS can reach 702%, with organic channels delivering 61% lower cost-per-lead compared to paid channels. To get the best results, choose an agency that aligns their success metrics with your business goals, whether that's prioritizing Sales Qualified Leads for SaaS or generating qualified leads for service-based businesses.
Conclusion
As the examples above demonstrate, finding the right B2B SEO partner isn't just about boosting website traffic - it's about generating revenue, attracting qualified leads, and driving pipeline growth in today's competitive, AI-driven marketplace. Josef Essafi, Co-founder of Exceed SEO, sums it up perfectly:
"B2B SEO isn't just B2C SEO in a suit. It's a completely different game with different rules, different buyers, and different business outcomes".
The top agencies focus on crucial ROI metrics like Sales Qualified Leads (SQLs), Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), and Annual Recurring Revenue (ARR). While results often take 6 to 12 months to become apparent, the long-term benefits are well worth the investment.
To choose the right partner, align their success metrics with your business objectives. Look for clear reporting systems that track the entire customer journey - from the first click to conversion. Ensure they have expertise in Generative Engine Optimization (GEO) to keep your brand visible in AI-enhanced search results, and verify their experience within your specific industry. When handled by professionals who understand the nuances of B2B buying cycles, SEO can become a powerful tool for lead generation.
For more resources, tools, and expert services to improve your search performance, check out the Top SEO Marketing Directory. This directory offers a handpicked selection of solutions for technical SEO, content strategies, link building, and more - helping you find the right partners to boost your ROI.
FAQs
How do I pick the right B2B SEO agency for my revenue goals?
Choosing the right B2B SEO agency means prioritizing pipeline impact and revenue growth over surface-level metrics like website traffic. The ideal agency will have a track record of driving qualified leads and boosting sales. Key areas to evaluate include their expertise in technical SEO, content optimization, and their ability to align strategies with your sales funnel. To gauge their effectiveness, dive into reviews, case studies, and client testimonials that highlight their success in delivering measurable, revenue-focused outcomes.
What should I track to prove SEO ROI in B2B?
To show the impact of SEO on revenue and growth in a B2B setting, it's essential to focus on metrics that directly connect your efforts to business outcomes. Some of the most telling metrics include:
- Non-branded organic traffic: Tracks visitors coming from organic searches without brand-specific keywords.
- MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads): Measure how SEO drives leads through the sales funnel.
- Organic Customer Acquisition Cost (CAC): Assesses the cost-effectiveness of acquiring customers through organic channels.
- Conversion rates: Evaluates how well organic traffic turns into leads or customers.
- Revenue from organic channels: Directly ties organic efforts to financial performance.
To fully understand SEO's role in the buyer's journey, leverage attribution models like multi-touch attribution, which distributes credit across all key touchpoints. Since SEO's impact often takes time, track these metrics over a period of 6 to 12 months.
Finally, calculate return on investment (ROI) with this formula:
ROI = ((Revenue – Costs) / Costs).
This approach ensures you have a clear, data-backed view of SEO's contribution to your B2B growth.
How can my brand show up in AI answers like ChatGPT?
To show up in AI-generated answers, it's important to focus on building a strong online presence that emphasizes both relevance and authority. Start by producing well-researched, high-quality content that positions your brand as an expert in its field. Additionally, ensure your digital assets are structured in a way that AI systems can easily interpret and recognize.
Specialized AI SEO agencies can play a vital role here. They can help boost your brand’s visibility by improving citation rates and tailoring your content to match the way users phrase their queries. By combining consistent, targeted content creation with solid technical SEO practices, you can position your brand as a reliable source that AI systems trust.
